Oğuz Boz is Senior Product Designer for Decathlon Digital, based in Amsterdam. Decathlon, headquartered in France, is not only the world's largest sporting goods retailer, but is a major global firm in R&D, design, production, and distribution of sports equipment. Oğuz works on the e-commerce user experience of Decathlon's web platform, from attracting customers through to post-purchase experiences. After graduating from METU (industrial design, 2018) and Politecnico di Milano (product service system design, 2020), Oğuz developed his career through several companies as a UX Designer, taking on user research, interface design, and business integration responsibilities.